Story
I like to think of myself as being a very practical, honest and sincere human being. I’m the kind of person who doesn’t like to say “no” to things right away. I like to keep an open mind, and think things through. This mindset helps me embrace new ideas. In addition to this outlook on life and business, I have always wanted to bring prosperity to Mongolia and its people. I am a firm believer in sharing wealth, and when I first learned about cryptocurrency and blockchain technology, I thought it could be a great way to achieve that goal.
We were a group of traditional bankers, embracing a very non-traditional idea very early on in the cryptocurrency age. We first began thinking about how to utilize blockchain to drive our business all the way back in 2016, when we first got interested in the technology. We knew we wanted to create something different. We wanted to figure out how to use blockchain as a means to drive customer loyalty. And, we wanted to figure out how to make a product that was accessible to all in keeping with our mission to create wealth for everyday citizens, not just the financial elite. That’s how ArdCoin was eventually born. My team and I worked for several years, brainstorming what this could look like. Whereas most forms of blockchain-enabled cryptocurrency are merely alternative forms of payment that hold value, ArdCoin’s value is driven by the growing and prosperous Ard group.
Many companies – over 20 – make up the ecosystem behind our customer loyalty, from retail banking to insurance to mortgages. Because ArdCoin is a loyalty platform embedded within a cryptocurrency, these companies all reward loyal Ard customers with ArdCoin. It’s akin to earning frequent flier miles that are redeemable for ArdCoin instead of free flights, and it means that we have a “flywheel” that constantly drives the value of ArdCoin. And because the supply of ArdCoin is capped and finite, this approach of pegging customer loyalty to ArdCoin’s value means that we are helping drive the market and value every day, beyond the inherent value of the cryptocurrency as a payment means alone.
Finally, Ard customers can access our entire financial service ecosystem – and ArdCoin – through our ArdApp. We use the app as the vehicle to reward our customers with ArdCoin. Whenever customers download our app, or receive any one of our services, they are given these cryptocurrency rewards. We believe this combination of accessible financial services and a loyalty program accessed through a state-of-the-art app, with cryptocurrency rewards backed by a successful holding company, is unique in our field.
Impact
Since its inception, ArdCoin has grown 2,000 per cent. When we gave shareholders ArdCoin at its inception some years ago, we gave out one billion coins – which we estimated to be about one billion tugriks, or over $435,000 Canadian dollars at the time. That amount is now worth 200 billion tugriks, or about CAD80 million today. Two years ago, ArdCoin was worth 2 tugriks. Last year, it was worth 4 tugriks. Now, it is worth 200 tugriks. I’m not aware of another investment that has had a better return in the last 12 months.
ArdCoin has the potential to keep rising, compared to other more narrowly positioned cryptocurrencies that don’t have strong intrinsic value. As we look to the future, we are going to build on ArdCoin’s success. We want to increase global access to ArdCoin, and we believe having more diverse users will help stabilize the value of ArdCoin going forward.
We currently have 500,000 ArdCoin holders, and we expect it to keep growing. I’m incredibly pleased with the financial return of Ardcoin for our company and our shareholders. But the thing that makes me even happier is that we have created life- changing wealth for ordinary people. I hear stories all the time about how hard-working everyday citizens have been able to create a better life for their families and achieve financial security just by owning ArdCoin.
Our cryptocurrency recently helped holders when they went into lockdown during the COVID-19 pandemic. As people were left out of work and forced to stay home during lockdowns, ArdCoin holders were able to trade their coins for money. Thanks to ArdCoin, these struggling families were able to use it as an alternative income to support themselves and put food on the table during a global crisis.